In an interview with PSFK in collaboration with Verizon, Komal Ahmad discusses how she is using technology for good in her work as founder and CEO of Copia, a mobile app that helps businesses put their excess food to use, helping curb environmental waste as well as giving food to those who need it most
Humanability Pioneer: Komal Ahmad
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[New report] Engaging Families Around Wellness
This research paper explores best-in-class examples of how retailers are activating families on and offline to lead wellness oriented lives. The following research provides a look at how companies are creating tools, services and content to inspire and educate the modern family and encourage them to adopt healthier behaviors.
Published July 2018 #family #health #papers #premium #retail #wellness↧
Pioneer Of Humanability: Joy Youwakim
In an interview with PSFK in collaboration with Verizon, Joy Youwakim discusses how she is using technology for good in her work with growing produce on top of landfills, putting waste to use and offering communities locally-grown food as well as helping to alleviate hunger
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Reaching Fashion & Beauty Shoppers At Home To Drive Them Along The Purchase Path
Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in their purchases
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Pioneer of Humanability: Christina Agapakis
In an interview with PSFK, working in collaboration with Verizon, Christina Agapakis reflects on how her work as Ginkgo Bioworks is helping us build a more equitable and sustainable future by designing custom microbes
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Interview: Second Life’s Creator On How Virtual Reality Can Help Foster Genuine Connection
In this interview, co-founder of High Fidelity Philip Rosedale discusses how his blockchain-based virtual reality platform enables new and improved ways for people to not only socialize but also genuinely connect, harboring the potential to improve how people and communities around the world relate to one another
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Retail Innovation Tracker: DTC Brands Challenge Majority Of Legacy Players
PSFK survey suggests that only a handful of legacy leaders get retail innovation right but most are at risk from next-gen DTC brands
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Pioneer Of Humanability: Mike Stanley
In an interview with PSFK, working in collaboration with Verizon, Mike Stanley discusses how he is using technology for good in his work with Transit X, creating solar-powered pods that provide an alternative to current methods of public transport, ultimately hoping to curb urban pollution and congestion
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Interview: How An Online Fashion Brand Marshals AR To Enable Outdoor Shopping Experiences
A senior exec at Outdoor Voices describes the DTC brand's mission to imbue an active lifestyle into its customers' shopping experience.
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[New report] Integrating AR & VR In CPG Retail
The following research provides a quick look at several ways that consumer packaged goods brands and retailers are implementing augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information. Tangential research explores other ways retailers are leveraging these technologies, with the end goal of developing insightful practices that will benefit their consumers.
Published June 2018 #ar #cpg #papers #premium #product-experience #retail #vr↧
Interview: How Nike Is Rebuilding Its Stores With Local Data & Personal Service
Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and select product stock
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[New report] Enriching Experiences Through The Customer-First Approach
This research paper explores what it means to put the “customer-first” and highlights innovative ways that companies are implementing policies and practices that put the customers’ need ahead of all else. In this digital age, a human touch is becoming increasingly important, and
customers want to be seen as people—not just the sum of their data. Brands are strengthening their customer-first approach by developing emotionally intelligent and aware artificial intelligence to ensure humanistic experience across digital points, via brand engagements such as chatbots, interactive displays, and in-person or virtual interactions with store associates.
Published July 2018 #health #papers #premium #retail
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PSFK Launches The Occasion-Based Marketing Debrief
PSFK's Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement
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Pioneer Of Humanability: Nigel Jacob
In an interview with PSFK, working in collaboration with Verizon, Nigel Jacob discusses how he is using technology for good with his work for New Urban Mechanics
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[New report] Occasion-Based Marketing Debrief
From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens of four industry trends, PSFK's Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
Published July 2018 #debrief #marketing #occasion #occasion-based-marketing #premium
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Hyperlocal News App Teams Up With Yelp To Provide Viewers Restaurant Reviews
Local Now is tapping into the website's wealth of content to round out its customized offerings and help users make dining decisions
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PSFK Introduces The Pioneers of Humanability
With our partner Verizon, PSFK is proud to present the people, organizations and companies that are building the future, finding innovative uses for technology to do more new and do more good
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[New report] The Pioneers Of Humanability
PSFK’s Pioneers of Humanability report spotlights the leading figures and organizations creating sustainable solutions and innovative applications to improve our everyday lives. Developed in partnership with Verizon, the report examines the pioneers and the technology they are leveraging to transform the world.
Published July 2018 #community-2 #debrief #innovation #pioneers-of-humanability #public #reports #retail #technology #verizon
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Pioneer of Humanability: Amanda Parkes
In an interview with PSFK, working in collaboration with Verizon, Amanda Parkes discusses how she is using technology for good with her work for FT Lab
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Maybe We Should Drop Mother’s Day & Rethink Occasions Completely?
PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales.
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More Pages to Explore .....
