From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment
How Optimized Ambience Is Helping To Improve Sleep Quality
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[New report] Exploring Augmented Reality’s Impact On Brand Engagement
This research paper explores how companies and brands are leveraging the mobile camera to enhance the customer experience. The following research identifies different ways that computer vision and AR technology can be used to improve brand engagement and pre-purchase decision-making, and create interactive retail experiences and surface additional product information.
Published June 2018 #advertising #ar #augmented-reality #automotive #chat-a-researcher #fashion #home #mobile #papers #premium #retail
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Teens Are Trading In Facebook For Platforms Like Snapchat And Instagram
The exodus began in 2015, aligned with the rise of YouTube, Instagram and Snapchat
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Interview: How To Build The Future With Interdisciplinary Collaboration
In this interview, council member for NASA's Innovative Advanced Concepts program Ariel Waldman speaks about how breaking down barriers between disciplines fosters creative projects for the future, and establishes unusual frameworks that allow for innovative solutions
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Op-Ed: Why Brands Should Create ‘Invisible’ Experiences
Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background
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[New report] Elevating Brand Experience Through Store Design
This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience. The paper examines new ways brands are leveraging their brand values and identities to inspire community, wellness and storytelling to create immersive shopping experiences for their audiences.
Published April 2018 #brand-experience #chat-a-researcher #design #papers #premium #retail #store-design #store-experience #store-expression
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How To Build Trust Into The Customer Experience
As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience
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Understanding The Key Drivers For Customer Experience Innovation
To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer experience
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Interview: An AR App That Enhances How Fans Connect To Their Favorite Musicians
Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist
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Have You Cultivated A Customer Ecosystem That Creates Value?
Adding value beyond the checkout line to create authentic, trusting relationships with consumers is imperative for acquiring and sustaining customers in today's market
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Do You Know How To Show Up As A Purpose-Led Brand?
A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty
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Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model
‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model
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Interview: How Scent Is Set To Revolutionize The Customer Experience
In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging experiences for consumers
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PSFK Launches The Shopper Marketing Debrief
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home
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Interview: How Scent Can Help Foster A Good Night’s Rest
In this interview, founder of Sensorwake Guillaume Roland speaks about how his company is using the power and benefits of scent to help people sleep better, pairing technology with natural remedies to respond to consumer demand for wellness products that are gentle yet effective
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[New report] Shopper Marketing Debrief
PSFK's Shopper Marketing Debrief explores how brands and retailers are empowering consumers along the new, digitally enabled paths to purchase, beginning in the home. From advanced CRM systems to visual search tools and virtual consultations, brands are seizing the opportunity reach shoppers at home, influencing behavior and positively impacting sales. Through the lens of five industry trends, this report helps brands and retailers better engage with today’s shoppers
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home.
Published June 2018 #deep-dive #deep-dives #marketing #premium #shopper-marketing #shopper-marketing-debrief
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Learn How To Cultivate Consumer Loyalty Across 5 Key Industries
From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook
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Pioneer of Humanability: Jeff Kirschner
In an interview with PSFK, working in collaboration with Verizon, Jeff Kirschner discusses how he is using technology for good with his company Litterati, fostering litter-free communities
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Pioneer Of Humanability: Ariel Waldman
In an interview with PSFK, working in collaboration with Verizon, Ariel Waldman discusses how she is using technology for good in her work with NASA as an advisor to the Innovative Advanced Concepts program, focusing on fostering interdisciplinary connections
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PSFK Presents: The Pioneers Of Humanability
In partnership with Verizon, we honor the people, organizations and companies building the future through technological innovation
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More Pages to Explore .....
